Ads Are Tracking You in the Real World, Too

It’s bad enough that online ads are watching us, but now billboards and other real world ads are watching us, too. Using video cameras and signals from our smart devices, marketers are tailoring their billboards and digital signage based on our appearance and even our identity. Sean O’Brien from Yale Privacy Lab explains how this is done and the significant privacy implications of this practice. He’ll also tell you how you to protect our privacy.

Sean O’Brien is a Lecturer in Law at Yale Law School with expertise in cybersecurity, privacy, and mobile device forensics. He is Director of Business Development at Purism SPC, a company dedicated to digital privacy and security and founder of Yale Privacy Lab.
Twitter: @YalePrivacyLab
Yale Privacy Lab: